Marketing Specialist

Job Summary

Responsible for overall marketing of core market and segments. Contributes to and helps execute on strategic marketing plans to attract potential customers and retain existing ones. Works closely with area, sales, and core market leadership to customize marketing plans to achieve our business goals. 

Responsibilities

Essential Functions

• Creates marketing plans to meet core market business goals. 
• Collaborates with cross-functional teams within Border States and key manufacturer partners to produce effective marketing campaigns and materials. 
• Interacts with key manufacturers’ marketing representatives on a regular basis to collaborate on joint goals and planning.    
• Utilizes Salesforce martech and other digital marketing channels to facilitate lead generation and campaign management. 
• Maintains marketing calendar tracking events, campaigns, ads, sponsorships and other marketing activities. 
• Prepares quarterly marketing activity reports for management and vendor review. 
• Files and monitors claims for vendor and co-op dollars for core market, ensuring maximum return on activities.
• Acts as lead for regional and national core market events. 
• Schedules companywide promotions on digital screens throughout areas. 
• Maintains brand standards throughout all activities, promotions, signage, events, and marketing tactics. 
• Works to stay abreast of current trends in the industry.

Non-essential Functions

• Travel as needed for industry events.
• Assists in company public relations efforts seeking out potential news releases, social media content, and other opportunities within our branch locations.
• Other duties as assigned by supervisor or other designate.
   

Qualifications

• Bachelor’s degree in marketing, communications or related field or equivalent work experience.
• 2+ years of experience in marketing, communication, advertising, public relations, or business-related field.
• Strong working knowledge in Microsoft Office (Excel, Word, Outlook and PowerPoint). 
• Experience with Salesforce and Pardot or other CRM and marketing automation platforms a plus. 
• Ideal candidate has experience working with key manufacturers within our industry. 
• Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) and other graphic software a plus. 
• Cvent Event Management software experience a plus.
• Web design, HTML, CSS, Premiere, Flash skills a plus.
• B2B experience preferred.

Skills and Abilities

• Ability to work effectively in a fast-paced environment and maintain an upbeat and positive attitude under pressure.
• Ability to translate business goals and strategies into marketing strategies and plans.
• Strong project management and organizational skills from conception following through to execution.
• Willingness to speak up and take risks, challenge the current state and learn from both success and failure. 
• Strong analytical and communication skills.
• Ability to prioritize, multitask and work with minimal supervision.
• Attention to detail.
• Excellent customer service skills.

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

• Lift from Waist:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Lift from Floor:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Occasionally
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Carried for Distance:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all

Physical Activity

Frequency at which you would do the following in a typical day:

• Sitting (a continuous period of being seated) - Continuously
• Standing (for sustained periods of time) - Frequently
• Walking (moving about on foot to accomplish tasks) - Frequently
• Bending/stooping (downward and forward) - Occasionally
• Crawling (moving about on hands and knees or hands and feet) - Not at all
• Climbing/Walking Stairs (ascending or descending) - Frequently
• Reaching (extending arms in any direction) - Frequently
• Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally
• Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally
• Balancing (maintaining body equilibrium to prevent falling) - Occasionally
• Repetitive motion (substantial movement (motions) or the wrists, hands, and/or fingers) - Continuously
• Pivoting (movement in any direction with one foot, keeping the other in contact with the floor) - Occasionally
• Pushing/Pulling (using upper extremities to press against or draw or tug) - Occasionally
• Grasping (Applying pressure to an object with the fingers and palm) - Continuously
• Fingering (picking, pinching, typing; working with primarily fingers and not whole hand) - Continuously
• Talking (expressing or exchanging ideas by means of the spoken word) - Frequently
• Driving (the control and operation of a motor vehicle) - Occasionally
• Desk work (work usually performed at a desk) - Continuously
• Use of a computer - Continuously
• Use of a telephone - Frequently
• Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously
• Exposure (to adverse weather & temperature conditions) - Not at all
• Travel (travel needed to perform job duties) - Occasionally

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.