Corporate Marketing Specialist

Job Summary

The Corporate Marketing Specialist plays a critical role in driving brand visibility and corporate marketing initiatives. This role oversees programs supporting corporate events and sponsorships, corporate social responsibility, creative services, brand narrative and reputation, communications, media buying, advertising creative, and driving SEO initiatives supporting brand.
The Corporate Marketing Specialist ensures all corporate marketing activities are strategically aligned with the company’s overall brand positioning and business objectives, enhancing value for customers, partners, and employee-owners.
 

Responsibilities

Essential Functions

• Partners with leadership and cross-functional teams to align corporate marketing activities with strategic business goals.
• Develops, manages, and executes corporate marketing programs that supports brand awareness and strengthens company reputation.
•  Supports initiatives across all corporate marketing and brand platforms.
• Assists with managing media buying and advertising campaigns, ensuring alignment with corporate strategy and brand voice.
• Guides and manages SEO initiatives tied to corporate campaigns, websites, and content to drive visibility and engagement.
• Coordinates corporate sponsorships, corporate social responsibility (CSR) initiatives, and community engagement programs to maximize impact and visibility.
• Supports creative direction and ensures consistent branding, messaging, and visual identity across all marketing channels.
• Measures effectiveness of corporate marketing initiatives, including advertising ROI, SEO performance, and PR/brand impact, with regular reporting on KPIs.

Non-essential Functions

• Stay current on industry and market trends and best practices in corporate marketing, branding, and communications.
• Other duties as assigned by supervisor or other designate
   

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field, required.
• 5+ years of experience in corporate marketing, brand management, or communications.
• Demonstrated success managing programs such as PR, events, sponsorships, CSR, advertising, and/or internal communications.
• Experience with media buying, campaign optimization, and SEO strategies.
   

Skills and Abilities

• Strong understanding of brand positioning, marketing strategy, digital media, and multi-channel communications.
• Excellent project management, organizational, and leadership skills with the ability to manage multiple initiatives simultaneously.
• Strong written and verbal communication skills; ability to craft compelling messaging for diverse audiences.
• Strong understanding of Adobe Creative suite.
• Collaborative, proactive, and able to work effectively across teams and with senior leadership.
   

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

• Lift from Waist:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Lift from Floor:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Occasionally
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Carried for Distance:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all

Physical Activity

Frequency at which you would do the following in a typical day:

• Sitting (a continuous period of being seated) - Frequently
• Standing (for sustained periods of time) - Frequently
• Walking (moving about on foot to accomplish tasks) - Frequently
• Bending/stooping (downward and forward) - Occasionally
• Crawling (moving about on hands and knees or hands and feet) - Occasionally
• Climbing/Walking Stairs (ascending or descending) - Frequently
• Reaching (extending arms in any direction) - Frequently
• Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally
• Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally
• Balancing (maintaining body equilibrium to prevent falling) - Occasionally
• Repetitive motion (substantial movement (motions) or the wrists, hands, and/or fingers) - Continuously
• Pivoting (movement in any direction with one foot, keeping the other in contact with the floor) - Occasionally
• Pushing/Pulling (using upper extremities to press against or draw or tug) - Occasionally
• Grasping (Applying pressure to an object with the fingers and palm) - Continuously
• Fingering (picking, pinching, typing; working with primarily fingers and not whole hand) - Continuously
• Talking (expressing or exchanging ideas by means of the spoken word) - Occasionally
• Driving (the control and operation of a motor vehicle) - Occasionally
• Desk work (work usually performed at a desk) - Continuously
• Use of a computer - Continuously
• Use of a telephone - Occasionally
• Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously
• Exposure (to adverse weather & temperature conditions) - Occasionally
• Travel (travel needed to perform job duties) - Occasionally

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.