Segment Marketing Specialist - Natural Gas

Job Summary

The Segment Marketing Specialist - Natural Gas (Open Market) is the marketing owner for Border States' Natural Gas open-market segment, responsible for developing and executing the segment marketing strategy and annual marketing plan. This role drives brand awareness, market presence, and growth by translating business objectives into integrated marketing strategies and leading execution across campaigns, events, training, and customer engagement.

Working closely with Marketing leadership, Industry Marketing, Sales, and Natural Gas leadership, this role balances strategic planning and hands-on execution to advance the company’s position within the Natural Gas market.

Responsibilities

Essential Functions

• Develops and owns the marketing strategy and annual marketing plan for the Natural Gas open-market segment, aligned to business objectives and core market priorities.
• Identifies priority customer segments, growth opportunities, and key initiatives aligned to business objectives.
• Leads integrated marketing programs across digital channels, events, sponsorships, enablement, and internal communications.
• Drives brand awareness and positioning to strengthen Border States’ visibility and reputation in the Natural Gas market.
  Maintains strong understanding of market dynamics and competitive landscape; provides insights to inform strategy and messaging.
• Defines KPIs and success metrics and delivers performance reviews with insights and optimization recommendations.
• Leads planning and execution for Natural Gas  tradeshows, sponsorships, and networking events and the annual Natural Gas summit.
• Owns and evolves Natural Gas 101 internal training curriculum and delivers in-person and virtual training as needed.
• Partners closely with Industry Marketing, Sales Enablement, Digital Marketing, Creative Services, and Marketing Operations to ensure alignment and execution excellence.
• Supports strategic customer meetings and serves as the primary marketing partner to the Natural Gas Open Market team.
• Ensures marketing initiatives are integrated into the overall marketing calendar and executed on time and within budget.
• Upholds brand standards across all marketing materials, events, and communications.

Non-essential Functions

• Travel, as needed, for industry events and customer engagements.
• Supports public relations and social storytelling opportunities related to the Natural Gas market.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent experience.
  3+ years of B2B marketing experience, preferably supporting a defined market or customer segment.
• Experience developing marketing strategies and executing integrated campaigns.
• Experience with events, sponsorships, and customer-facing marketing initiatives.
• Working knowledge of digital marketing channels.
  Experience with CRM and marketing automation platforms (Salesforce, Pardot, or similar) preferred.
• Strong proficiency in Microsoft Office.

Skills and Abilities

• Strategic mindset with the ability to translate business goals into actionable marketing plans.
  Strong project management skills with the ability to balance planning and execution.
• Excellent collaboration and communication skills across marketing, sales, and leadership teams.
• Analytical and detail-oriented with a focus on results and continuous improvement.
• Ability to prioritize, multitask, and work independently in a fast-paced environment.
• Customer-focused, growth-oriented, and proactive in identifying opportunities.

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

• Lift from Waist:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Lift from Floor:
  • < than 10 lbs. - Frequently
  • 10 to 25 lbs. - Frequently
  • 26 to 50 lbs. - Occasionally
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all
• Carried for Distance:
  • < than 10 lbs. - Not at all
  • 10 to 25 lbs. - Not at all
  • 26 to 50 lbs. - Not at all
  • 51 to 75 lbs. - Not at all
  • 75 to 100 lbs. - Not at all
  • 100+ lbs. - Not at all

Physical Activity

Frequency at which you would do the following in a typical day:

• Sitting (a continuous period of being seated) - Continuously
• Standing (for sustained periods of time) - Frequently
• Walking (moving about on foot to accomplish tasks) - Frequently
• Bending/stooping (downward and forward) - Occasionally
• Crawling (moving about on hands and knees or hands and feet) - Not at all
• Climbing/Walking Stairs (ascending or descending) - Frequently
• Reaching (extending arms in any direction) - Frequently
• Crouching/squatting (bending the body downward and forward by bending leg and spine) - Occasionally
• Kneeling (bending legs at knee to come to rest on knee(s)) - Occasionally
• Balancing (maintaining body equilibrium to prevent falling) - Occasionally
• Repetitive motion (substantial movement (motions) or the wrists, hands, and/or fingers) - Continuously
• Pivoting (movement in any direction with one foot, keeping the other in contact with the floor) - Occasionally
• Pushing/Pulling (using upper extremities to press against or draw or tug) - Occasionally
• Grasping (Applying pressure to an object with the fingers and palm) - Continuously
• Fingering (picking, pinching, typing; working with primarily fingers and not whole hand) - Continuously
• Talking (expressing or exchanging ideas by means of the spoken word) - Frequently
• Driving (the control and operation of a motor vehicle) - Occasionally
• Desk work (work usually performed at a desk) - Continuously
• Use of a computer - Continuously
• Use of a telephone - Frequently
• Hearing (Perceiving the nature of sounds at normal speaking levels) - Continuously
• Exposure (to adverse weather & temperature conditions) - Not at all
• Travel (travel needed to perform job duties) - Frequently

Additional Information

This job description is a summary of the job duties and responsibilities and is not intended to cover all possible job duties and is subject to change at the employer’s discretion. Employees must be able to perform the essential job duties and satisfy job requirements either with or without a reasonable accommodation.